Dodge has been involved with the popular car movie “Fast and Furious” from the beginning. And this partnership reaches its peak in the upcoming fifth installment called “Fast Five”. On this occasion Dodge brand has teamed up with Universal Pictures to support the movie and also benefit from its hype to promote the charger with this Fast Five-inspired TV Spot. Dodge will also unveil the No. 7 Fast Five Dodge Charger R/T driven by NASCAR Sprint Cup Series driver, Robby Gordon at the Martinsville Speedway on Sunday, April 3.
Watch the commercial after the jump.
“The Dodge brand is proud to partner with Universal Pictures on Fast Five. We enjoyed being a part of the production process and working with the cast and crew, and it clearly comes through in the film,” said Ralph Gilles, President and CEO, Dodge Brand, Chrysler Group LLC. “The chase scenes in this installment of Fast Five are over-the-top and adrenaline-filled, and Dodge fans will be thrilled by the performance of the Dodge Charger.”
“As Dodge cars are the ones driven by our hero, Dom Toretto, Dodge has been a part of The Fast and the Furious franchise from the beginning,” said Universal Partnerships and Licensing President Stephanie Sperber. “We’re happy that Dodge has leveraged this organic integration to become the largest promotional partner the film franchise has ever seen. It is a natural fit between one of the great American car companies and the latest chapter in the best driving/action film series of all time.”