Chrysler continues its quest to hook up as many celebrities they can with the brand via their fancy commercials. The latest effort is hiring Lenny kravitz for 2011 Jeep Wrangler’s campaign.
They will launch with two new broadcast commercials, “Extraordinary Adventure Swamp” and “Swamp Thing” on May 12, both featuring Lenny’s “Rock Star City Life” from the new album “Black and White America.” The plot for this ads are to show the Wrangler’s great capabilities through adventures journeys that Kravitz embarks on.
2011 Jeep Wrangler – Adventure Swamp:
“The Jeep brand is pleased to feature Lenny Kravitz and his music in the advertising campaign for the 2011 Jeep Wrangler,” said Mike Manley – Jeep Brand President and CEO, Chrysler Group LLC. “Not only is Kravitz an outstanding singer, songwriter and performer, he is a long-time Jeep owner and fan of the brand. Kravitz shares and understands the core values of the Jeep brand that include an authentic style, a no holds barred-adventurous approach to life, as well as mastering the ability to withstand the test of time.”
“In my experience this is the perfect partnership for me,” said Lenny Kravitz. “The Jeep Wrangler is a rugged classic. I’ve been driving the same one for 16 years and I refuse to get rid of it – If it ain’t broke, don’t fix it.”
Additional commercials for the 2011 Jeep Wrangler will also debut exclusively on the Jeep brand’s social media outlets throughout June.