Chrysler has launched a new Facebook initiative to promote the Town & Country family van, encouraging people to test drive it, and improve literacy in schools across the country.
It is very simple. When you test drive a Chrysler Town & Country, just by doing that, they send five books to the school of your choice and five books will be sent to a school in need. This actually fits with the T&C’s character as a family car and it’s a noble thing to do. The program runs through June 1 and any school (pre-school – high school) in the U.S. is eligible and encouraged to join. You can also help by spreading the word, here’s how it works:
To participate, visit the “Road to Literacy” Facebook page at http://apps.facebook.com/road-to-literacy/ and click on the “Donate Books” tab. Each participant will be asked to enter the school they would like to receive the book donation. Once the school has been selected, consumers can choose a local dealer to complete a test drive of the 2011 Chrysler Town & Country. Once the test drive at the local dealer is complete, the participant will be given a “unique donation dealer code” to be entered on the Facebook site. Once the code is entered by the participant, five books will be sent to their school of choice and five books will be sent to a school in need. The Chrysler Town & Country Facebook page offers a tracking tool to monitor the book donation progress and see which school is logging the most donations.You can also help by sharing our links with your readers and encouraging them to participate. The Chrysler Brand will donate up to 150,000 books, and we would love to see your favorite schools be a part of this wonderful program!
More info: http://www.facebook.com/ChryslerTownandCountry