To promote the unique Fiat 500 that Gucci has designed, they dispatched their top model Natasha Poly for the ads they will run in newspapers and lifestyle magazines.
The ads, shot by Mert Alas and Marcus Piggott in Rome- featuring Natasha Poly sporting a Gucci one-of-a-kind black leather ensemble, celebrate both the 150th anniversary of the unification of Italy and Gucci’s 90th anniversary.
As for the car, it is only available in black or white and features Gucci’s green-red-green stripe as well as some other unique designer touches like the interlocking GG in the same color of the body of the car i the hubcaps and some badges. The 500 by Gucci is initially available from 01 April to 30 June exclusively by pre-order online with a list price that starts from 17.100 euro.
A series of exclusive locations in metropolitan cities such as Paris, London, and Tokyo are presenting a preview of the car before the European commercial launch in June. The 500 by Gucci will then become available worldwide at the end of the year.