Asia Pacific is turning into the greatest market for British ultra-luxury brands Bentley and Rolls Royce. And they are responding by expanding business in selected countries of the region.
We’ve just been telling you about how China has outsold UK in sales of Bentley. The same applies for Tolls Royce. They have just opened their first showroom in Malaysia, a country with a promising economy which will soon be turned into a big and thirsty market for high-end cars.
What makes this investment more solid for the Brits is the new conflicts in the rich Middle Eastern countries. As they are busy fighting each other, the luxury car market is gradually plummeting in the Gulf countries, which used to be the biggest market for luxury cars in Asia.
The new Rolls Royce showroom is located in Petaling Jaya, Kuala Lumpur, Malaysia. The new 224 square metre showroom accommodates three Rolls-Royce motor cars, with a lounge that allows customers to configure their car using colour, wood and leather samples from the manufacturing plant at Goodwood, West Sussex. This is their 18th showroom in the Asia Pacific region.
On the official opening of the showroom, the first in Malaysia, Paul Harris said: “We continue to invest in a Malaysian market buoyed by the country’s economic growth and growing appetite for super-luxury cars. Our presence signals our commitment to providing service support for current and future customers, many of whom are new to the brand.”
Dato’ Michael Ong, added: “Today marks a milestone as Quill Motorcars embarks on its quest to build the Rolls-Royce business in Malaysia. From our Phantom and Ghost demonstrators to our ability to support customers in creating highly bespoke cars, Quill Motorcars is ready to ensure that Rolls-Royce customers have nothing less than a highly positive ownership experience. Our authorised workshop, which is fully supported by the Rolls-Royce factory, is also equipped with the latest technology to service Rolls-Royce cars.”