“Engineering Amazing” is the name of the new advertising campaign Lexus has come up with, as a follow up to the “Hard Way“. These ads are a mixture of pretty cool cinematic stunts and nerdy talk about hybrids, alternative fuel carbon fiber, and some other stuff. We didn’t pay attention to be honest. We’re not sure these ads help Lexus to shake off the dull image that’s associated with their products – save the LFA. Maybe they don’t want to lose that. That exactly, might be the biggest selling point for Lexus cars!

Anyway, hit the jump to see a bunch of new ads…