/Video: Peugeot’s Interactive Magazine Ad

Video: Peugeot’s Interactive Magazine Ad

Now this is one cool idea Peugeot has come up with to advertize the Brazilian 408’s safety features, namely the new 8-point airbags. At first glance the ad looks just like any other mad you see in the magazines, but it’s in fact interactive. If you punch the steering wheel in the photo, it triggers a mini airbag which then opens up the ad about the 408’s safety equipments. Check out the video to see how it works. [props to carscoop.blogspot.com for the find]

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