Ahead of the official launch of the Fiat 500 in China, the Italian car maker is teasing the Chinese with the “First Edition”, limited to 100 units.
Fiat 500 “First Edition” is actually a marketing trick to get people to pre-order the car. Everyone who places an order for a Fiat 500 from July 12 to September 15 will take part in a final draw entitling them to replace the car they ordered with a Fiat 500 “First Edition”.
The First Edition is based on the 500 Lounge, and comes with a special three-coat pearlescent white body colour, red leather interiors and a special badge on the door pillar. Teh car’s powered by the 1.4 litre MultiAir petrol engine developing 101 HP (75 kW) at 6500 rpm and a torque of 133 Nm at 4000 rpm.
The main feature of the car however, is the special livery it sports. Fiat asked five young Chinese designers to come up with these unique graphics, expressing the relationship between our two countries in a creative, original manner, and to fashion a tribute for the launch of the 500 in China.
