/Fiat Doblo Enters US Market Under Ram Brand

Fiat Doblo Enters US Market Under Ram Brand

doblo at Fiat Doblo Enters US Market Under Ram Brand

Fiat and Chrysler are sharing their lineup of cars, so both companies would have a stronger presence in the market. The latest shared car is Fiat Doblo, which enters America as a Ram.

Ram, as you know, is a Chrysler brand for commercial vehicles and pickup trucks. The car will be offered in the States in 2013.

The Doblo is made by Fiat’s Turkish joint-venture partner TOFAS in Bursa factory, Turkey’s largest automobile production plant. In the seven-year agreement they’ve signed with Chrysler, TOFAS will supply 190,000 units of the Doblo to be sold in American and Canadian markets.

TOFAS will invest over $160 million (USD) for the necessary U.S. and Canadian homologation and customer requirement modifications.

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