/Rolls Royce Enters South American Market

Rolls Royce Enters South American Market

RR 2011 at Rolls Royce Enters South American Market

Rolls Royce Motor Car announced that for the first time in the company’s history, they are going to have an official presence in South America.

This would make life easier for the drug lords who before this had to go to the U.S. to buy their Roller and then smuggle it in. Armoured models, especially, will be selling like hot cakes there.

Rolls Royce CEO Torsten Müller is currently visiting the region to meet with prospect dealers in Brazil and Chile, and study the market. They are planning to open the first showrooms by March 2012. The Via Italia Group, headed by Francisco Longo, is Rolls-Royce Motor Cars’ appointed future dealer in Brazil. Williamson Balfour Motors, a member of the Inchcape Group and headed by Peter Aberle, is Rolls-Royce Motor Cars’ future dealer in Chile.

Torsten Müller-Ötvös, speaking in São Paulo, said, “I am delighted to announce our plans for entry into the South American market. Brazil and Chile have seen impressive economic growth, with an increasing demand from discerning customers for pinnacle luxury products. Rolls-Royce is growing very successfully in a number of fast-growing emerging markets and it is therefore appropriate that we have a strong presence in Brazil and Chile.”

Rolls Royce is also expanding its Crewe factory to meet the increasing global demand for their cars. Between January and September, sales increased by 41% on the same period last year. Both Phantom and Ghost models are selling well. RR is also investing further in the Bespoke department.

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