The new Hyundai Azera finally makes its debut at L.A. Autoshow, a chance to reveal its new design and a bewildering array of features.

The fluidic sculpture design philosophy has resulted in a long, low and slightly fat body for the new Azera. It is big and impressive, but not as elegant as, say, a 5-series BMW. The Azera being a luxury car it comes with lots of chrome detailing and can be had 19-inch polished wheels (18-inch standard).

There is also a wide range of colors to choose from, including Black Onyx Pearl, Porcelain White Pearl, Silver Frost Metallic, Smoke Gray Metallic, Hyper Silver Metallic, Venetian Red Pearl, Bronze Mist Metallic and Midnight Blue Pearl. Interior color choices are Camel, Graphite Black and Chestnut Brown.

The interior has a much nicer design than the old model. The elegant look continues inside where Hyundai has created an upscale ambiance, thanks to a flow-through center fascia and instrument panel. These flowing surfaces complement the exterior design and wrap around the driver and passengers. It is also packed with equipments. That’s always been the Azera’s winning card.

Hyundai wanted the new Azera to be a real luxury car so they decided to put as much kit as they can in there. Let’s name a few of them: panoramic sunroof, D Carbon interior accents, ambient lighting, electrochromic auto-dimming mirror with HomeLink® and power rear sunshade and manual rear side window shades, ten-way power driver and eight-way front passenger’s seats, ventilated front seats (optional) – fans in the front seat back and bottom cushions circulate air through the perforated leather seats, heated front and rear seats, dual automatic climate control, second row air vents, cooled glove box, and…

The car is powered by the Lambda II 3.3-liter GDI engine, with estimated fuel economy of 20 mpg city / 29 mpg highway / 23 mpg combined. It is mated to a six-speed automatic transmission with SHIFTRONIC manual control.