Kylie Minogue’s personal Lexus CT 200h has raised £29,000 for the NSPCC in a fund-raising charity auction.
Kylie as you know has been given the job of promoting the new hybrid Lexus in Britain and was the head of their Quiet Revolution marketing campaign for the CT 200h. This special CT featuring personalised headrests with Kylie’s signature picked out in the upholstery stitching was her daily driver, but she decided to get rid of it for a good cause.
The CT 200h went under the hammer at the City of London Christmas Dinner at the Savoy Hotel last week, an event which raised more than £177,000 for the NSPCC Helpline.
Kylie, who is an NSPCC ambassador, said: “I would just like to say a huge thank you to the generous bidder who bought my personalised Lexus CT 200h, which I have been driving around for the past year.”
Richard Balshaw, Lexus Director, said: “We were delighted to team up with Kylie Minogue to donate a Lexus CT 200h to the auction. Kylie, who is the face of the Lexus CT 200h, has been driving the car throughout 2011 so it really is a unique prize, and I’m delighted it has raised so much money for the NSPCC.”