While we were waiting for Chevy to come up with a new Chevelle at this year’s Detroit Motor Show, they came up with this two rather pointless concepts.
They are called the Tru 140S, the silver one above, and Code 130R, the red one below. These concepts apparently explore the styling and functionality that today’s younger people – tomorrow’s potential car-buying public – look for in a car. Chevrolet says that is $1 trillion in purchasing power. Really?!
The common qualities most young people were looking for include: Coupe design with space for four people inside, Interior connectivity and convenience featuring innovative storage, WiFi, smart phone integration with Chevrolet MyLink and heads-up display, 150-hp output and 40 mpg fuel economy, and production price of below $20,000.
Based on that list Chevrolet has come up with the 130R which is a four-seat coupe and looks like a toy Camaro for kids. Features include red metallic paint with matte anodized gold wheels, Code 130R features heritage performance-inspired styling and rear-wheel drive, as well as regenerative braking and start/stop.
The 140S four-seat sporty coupe looks cooler than that 130R, but it’s a front-wheel drive car. Shown in an all-new matte white with Chevy performance chrome wheels featuring crossflag emblems, Tru 140S is designed to look confident, exotic, expensive and fast. It is based on Chevy Cruze platform and powered by Volt’s electric system.
“For the car company that can successfully engage this generation, there is a tremendous opportunity,” said John McFarland, senior manager for Chevrolet Global Marketing, who heads youth research for the brand. “At Chevrolet, we want to build authentic and meaningful relationships with these customers on their terms. We want to hear what they have to say, engage them in our design process, and give them what they want – not what we think they want.”
I think this is ridiculous. i am part of the younger generation and I want V8’s!!! four banger’s and V6’s do nothing for me and they shouldn’t do anything for any car guy!!! this world is getting stupid!!! the silver car looks like a hyundai genesis with chev bowties on it! come on Chevy i’m getting fed up with waiting for you to bring real cars to this market! If you would have unveiled a concept for a new chevelle you would have had the attention of the WHOLE AUTO SHOW!!! but no let’s show MORE small useless cars…yay… you are about to drive me to buy a dodge. don’t get me wrong the camaro is awesome and the corvette i’d love to buy if I could afford that but seriously we have a camaro to fight with mustang and challenger but just the outdated( but I realize there’s a new version coming out) FRONT WHEEL DRIVE impala to fight against a rear-drive (optional AWD) V8 powered Charger!!! you lose im sorry but even if it’s styling is hands down way better than a charger it’s still not RWD!!! give us some fun for crying out loud!!! At least when you start with a rear drive platform you can make it AWD and then you attract even more buyers i’m just getting sick of defending GM when they’re not giving me nothing to talk up…