/2012 NAIAS: Chevrolet Tru 140S and Code 130R

2012 NAIAS: Chevrolet Tru 140S and Code 130R

2012 Concept Chevrolet 1 at 2012 NAIAS: Chevrolet Tru 140S and Code 130R

While we were waiting for Chevy to come up with a new Chevelle at this year’s Detroit Motor Show, they came up with this two rather pointless concepts.

They are called the Tru 140S, the silver one above, and Code 130R, the red one below. These concepts apparently explore the styling and functionality that today’s younger people – tomorrow’s potential car-buying public – look for in a car. Chevrolet says that is $1 trillion in purchasing power. Really?!

The common qualities most young people were looking for include: Coupe design with space for four people inside, Interior connectivity and convenience featuring innovative storage, WiFi, smart phone integration with Chevrolet MyLink and heads-up display, 150-hp output and 40 mpg fuel economy, and production price of below $20,000.

2012 Concept Chevrolet 2 at 2012 NAIAS: Chevrolet Tru 140S and Code 130R

Based on that list Chevrolet has come up with the 130R which is a four-seat coupe and looks like a toy Camaro for kids. Features include red metallic paint with matte anodized gold wheels, Code 130R features heritage performance-inspired styling and rear-wheel drive, as well as regenerative braking and start/stop.

2012 Concept Chevrolet 3 at 2012 NAIAS: Chevrolet Tru 140S and Code 130R

The 140S four-seat sporty coupe looks cooler than that 130R, but it’s a front-wheel drive car. Shown in an all-new matte white with Chevy performance chrome wheels featuring crossflag emblems, Tru 140S is designed to look confident, exotic, expensive and fast. It is based on Chevy Cruze platform and powered by Volt’s electric system.

2012 Concept Chevrolet 4 at 2012 NAIAS: Chevrolet Tru 140S and Code 130R

“For the car company that can successfully engage this generation, there is a tremendous opportunity,” said John McFarland, senior manager for Chevrolet Global Marketing, who heads youth research for the brand. “At Chevrolet, we want to build authentic and meaningful relationships with these customers on their terms. We want to hear what they have to say, engage them in our design process, and give them what they want – not what we think they want.”

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