Last year Chrysler used Detroit’s most famous boy, Marshall ‘Eminem’ Mathers, for its Super Bowl commercial, and they nailed it, it was great. This year they went for another American icon, Clint ‘Dirty Harry'” Eastwood. In tune with the occasion, the ad is titled ‘Halftime in America’ and it’s the sort of patronizing pep talk that get your engine (well, if you are American) revving. The script is full of cliches, but Eastwood’s raspy voice rescues it. It’s a good ad.

Watch it after the jump.

Script:

It’s halftime. Both teams are in their locker room discussing what they can do to win this game in the second half.
It’s halftime in America, too. People are out of work and they’re hurting. And they’re all wondering what they’re going to do to make a comeback. And we’re all scared, because this isn’t a game.

The people of Detroit know a little something about this. They almost lost everything. But we all pulled together, now Motor City is fighting again.

I’ve seen a lot of tough eras, a lot of downturns in my life. And, times when we didn’t understand each other. It seems like we’ve lost our heart at times. When the fog of division, discord, and blame made it hard to see what lies ahead.
But after those trials, we all rallied around what was right, and acted as one. Because that’s what we do. We find a way through tough times, and if we can’t find a way, then we’ll make one.

All that matters now is what’s ahead. How do we come from behind? How do we come together? And, how do we win?

Detroit’s showing us it can be done. And, what’s true about them is true about all of us.

This country can’t be knocked out with one punch. We get right back up again and when we do the world is going to hear the roar of our engines. Yeah, it’s halftime America. And, our second half is about to begin.