Just in time for the launch of the new Civic in Europe, Honda releases a smartphone app for the car.
It is, apparently, designed to create an emotional engagement with customers. How it does that is by providing the tech savvy customers with a range of interactive features to help them gather information on the car prior to purchase.
The app combines both online and offline channels with the adoption of QR codes within all new Civic printed catalogues for a more dynamic and interactive experience.
It also has an incredibly geeky tool called the wind tunnel. You blow into the microphone of your phone, and it reveals the aerodynamic characteristics of of the car. It sure will appeal to the beardy weirdy fellas like this chap:
The app incorporates a number of key interactive elements enabling the consumer to fully explore some of the key features of the new Civic including:
- An interactive “hot spot” to demonstrate the imaginative Honda “Magic Seats” system with a fun game that shows the variety of items that can be conveniently stored within the flexible interior and luggage area.
- A dynamic 360 degree viewing facility that provides a virtual tour of the interior space and equipment that becomes even more involving with the iPhone version which uses an accelerometer.
- Users can create their own “wind tunnel” experiment through the smartphone mic and discover some of the key aerodynamic and handling characteristics of the new Civic.
- Ability for users to “explore models” and to create their own new Civic, choosing model, engine, grade, colour, etc., with a social media and email facility to post and share their model on Twitter or Facebook.
