Lexus has come up with a 30-second spot for its first ever Super Bowl commercial, highlighting the new GS sedan. It’s kinda like AMG’s unchained commercial, and shows the car breaking free from containment, emerging into a new world. It hints at the brand’s new design direction which is supposed to be cool and exciting. The GS is just the beginning, there’s plenty more coming from the new Lexus. Watch the ad after the jump.