Today at the 2012 Geneva Motor Show Bentley unveiled its long-awaited Sports Utility Vehicle at the Geneva Motor Show. Called EXP 9 F, the SUV is recognizable as a Bentley almost instantly, what with the massive front grille and the long bonnet. But it’s like no other SUV out there. Heck, it’s like no other car out there!

Bentley says they deliberately made the car look different than anything else on the road, because they wanted something new. It certainly is different, but beautiful? Charming? Not so sure. It’s really ugly in fact.

Here’s the unveiling film of the car from the Geneva Motor Show:

http://www.youtube.com/watch?v=X7PbwSycRHs

And here’s the story behind the design of the car, with some fascinating facts about Bentley’s history:

http://www.youtube.com/watch?v=0XnVeligV3g

And the press conference for those who may be interested:

http://www.youtube.com/watch?v=ADasf4VPsDg