Last year Rolls Royce announced plans for an electric variant of the Phantom. They were trying to prove they’re in tune with the times, even though almost everybody told them they don’t need to. Now after a year of testing and studying they have arrived at a conclusion: they decided to cancel the project.

The idea of the 102EX Phantom experimental vehicle was to gauge customers reaction. Well, they didn’t like it, so naturally Rolls Royce decided to discontinue development of the car, at least for now.

According to Rolls-Royce CEO Torsten Müller-Ötvös customers liked the car’s silence and acceleration, but long charging times and the limited range did not sit well with the wealthy and demanding customer base. Take Simon Cowell for example, do you think he would go for a car that’s out of puff after a 100 miles?

RR CEO admits that in the long run they are going to need alternative powertrains, but a full electric system is out of the picture. Muller thinks a plug-in hybrid sounds like a better solution. In the mean time they are going to focus more on the Ghost.

via: Car&Driver