Fiat USA is really determined to publicize the 500 in anyway possible. The advertising campaign for the car knows no boundary. they’ve got a blank check to do whatever the hell they want. And they did, spending big on Jennifer Lopez, some Romanian model, and then Charlie Sheen to play in their commercials. This time, they went for something more down to earth. The ‘Baby’ commercial promotes the new brand slogan: Let Your Italian Out.

The baby at the end of the ad says something along the line of ” What you’re looking at” or something like that. It’s kinda creepy to tell you the truth, but it’s memorable. Check it out here:

http://www.youtube.com/watch?v=9CRKrkHGTRM