The new TV spot for Fiat 500 called “immigrants” depict the tale of its arrival to the U.S. market by showing the entire 500 lineup jumping into the sea in Italy, and coming out of it at the other end in New York. This is kinda how the Italian immigrants went to America many many years ago. So very soon we are going to have Fiat 500 mafia ruling the streets of Queens, doing dirty works, extorting local businesses, and killing whoever criticize the car! The ad is very well made and the scenery is just amazing.
The commercial was filmed in Italy and New York. The scenes in Italy were shot in Amalfi and Sorrento and features colorful landscapes and key landmarks to give consumers a flavor of the brand’s Italian heritage. As the vehicles arrive to the U.S. the commercial shifts to highlight quintessential areas in New York such as the Brooklyn and Manhattan bridges, Madison Square Park and surrounding neighborhoods.