After hosting Bob Sinclair and Gordon Ramsay, Ferrari opens its gates to yet another celebrity, this time the famous golfer Ian Poulter. Ian popped down to the Ferrari factory to see the production facilities, and also check out how his Ferrari FF is being put together. He also spent a bit of time customizing and personalizing his car in the tailor made area.

Thanks to the exclusive personalisation programme Ferrari offers in the Tailor-Made section, each customer can make his or her car as unique as it gets. They will have to pay a whole lot more than the base price, but it will be worth it because a Ferrari should be exclusive.

The FF was not the only reason for Poulter’s visit though. He is also collaborating with Cobra Puma Golf in the design of the Ferrari Golf Collection Driver. “In this case as well,” said Poulter,”we are focusing on details. From choosing the materials, such as the carbon-fibre and genuine leather grip to the elegant design and superb performance.”

 “Look good, feel good, play great.”

“I’m incredibly impressed by the way people work here in Maranello, the attention to detail in every single aspect of production is truly surprising. The high level of precision can be seen all the time, as I would expect from a brand like Ferrari.”