No seriously. We’re not joking. Chevrolet is introducing a bold new guarantee that says you can return your car if you decided you don’t love it. They are bring really very bold here. Available on every new 2012 or 2013 model year vehicle, customers can return vehicles bought during the program, with less than 4,000 miles driven and no damage, 30 to 60 days from the purchase date.
So you buy the car, drive it around for a month or so, return it and get your money back. Then go and buy another Chevy! We’re not sure if it’s that simple, you know. There must be some hard to meet rules and regulations about returning the car that Chevy doesn’t mention here – like for example you can’t buy another car in this program if you return one. otherwise Chevy would go broke because of people free-riding them.
They think they are projecting an air of confidence, to which customers will respond positively, according to Chevy’s researches.
“Total Confidence Pricing” is another program they are running in their showrooms. This one says all 2012 model year Chevrolets will be offered at special preferred prices in addition to all current vehicle-specific incentives.
“We have transformed the Chevrolet lineup, so there is no better time than now to reach out to new customers with the love it or return it guarantee and very attractive, bottom line pricing,” said Chris Perry, Chevrolet global vice president of marketing. “We think customers who have been driving competitive makes or even older Chevrolets will be very pleased by today’s Chevrolet designs, easy-to-use technologies, comprehensive safety and the quality built into all of our cars, trucks and crossovers.”