Rolls Royce has been given an important role at the Closing Ceremony of the London Olympics where three English white Phantom Series II Drophead Coupés conveyed three coveted British artistes during the event. The cars were sporting a new badge in place of the famous RR logo to commemorate the games.

This was the first time in the company’s 108-year history that production cars sported a different badge. The new grille badge features the iconic Spirit of Ecstasy with patriotic Union Flag, while the steering wheel a traditional laurel wreath and torch. The self-righting centercaps feature the words ‘London 2012’ surrounded by the Olympic motto, ‘Citius, Altius, Fortius’ (‘Faster, Higher, Stronger’).

Each of the three cars also feature a  unique tread plate. The badges are designed y Rolls Royce bespoke team and tun the cars into some of the most collectible models the British firm has ever made.

“I am delighted that Rolls-Royce Motor Cars was invited to take part in celebrating the success of the Games and it is appropriate that we should recognise this occasion with a fitting tribute,” said Torsten Müller-Ötvös, Chief Executive. “These unique cars were hand built at the Home of Rolls-Royce at Goodwood by our dedicated and passionate workforce and the whole team can take great pride in their part in making history for our company.”