Dodge Dart’s new and groundbreaking advertising campaign is celebrating launch of its second clever commercial for the car. This one tells us a story about how to make a hi-tech car, but to be honest it’s not as good as the first spot. This ad reveals the steps taken to create the technology and features in the Dodge Dart including an available 7-inch Thin Film Transistor (TFT) customizable instrument cluster and 8.4-inch touchscreen Uconnect media center.
“With August sales of more than 3,000 units and two consecutive months of nearly 300 percent increases, we are very pleased with how the Dodge Dart has been received in the marketplace,” said Reid Bigland, President and CEO – Dodge Brand, Chrysler Group LLC. “We have been steadily ramping up dealer inventories of the Dart throughout the summer, and the fall marketing campaign will make sure everyone knows about this world-class vehicle that offers segment-leading technology and benefits never before found in a compact car.”