Not long after opening its first showroom in Bangkok, Rolls Royce Motor Cars announced its intentions to open another unique boutique in Central Bangkok. To be the first of its kind in Asia, the new store will be situated in an upmarket luxury shopping destination at Siam Paragon, and will complement the two-storey Rolls-Royce showroom.

Like the Rama3 showroom, the new facility will be over the top in every sense. The current seven-car showroom was the first in the Asia Pacific region to have two storeys and secure underground parking for customers. It also incorporates a special delivery room for customers. Rolls Royce only chooses luxury retail hubs for its outlets in Thailand, which makes perfect sense.

Rolls-Royce Motor Cars Bangkok is owned by Millionaire Auto (Thailand) Company Limited, a subsidiary of Master Group Corporation (Asia). The new shop is expected to be operational in the fourth quarter of the year.

On the first stop of a four-city tour of Asia Pacific, Rolls-Royce Motor Cars CEO, Torsten Müller-Ötvös, said: “I am excited that Rolls-Royce will be further developing its presence in such a new, vibrant market. The location and concept allows us to reach a broader audience, who will be able to view first-hand why the elegance, quality and craftsmanship of our cars earns them the title of the ‘best cars in the world’.