Toyota’s America born and bred Tundra pickup truck accomplishes its mission as planned and tows the mighty Endeavour Space Shuttle to the California Science Center where it will retire as a museum piece. The stock Tundra towed the shuttle across the Manchester Boulevard Bridge in a dignified but kind of sad manner. The Tundra relied on its 4×4 system and each on of its 380 horses to complete the 120mile route without embarrassing the company in this big event.
Toyota has a 20-year partnership with California Science Center. Who knew it would come to fruition with such a cool marketing opportunity:
“We’ve partnered with the California Science Center since the early ’90s as part of our ongoing commitment to inspiring youth in the fields of engineering, innovation and future technology, and we are honored to lend our support for this historic event,” said Michael Rouse, vice president of community affairs and philanthropy for Toyota.