/Fiat 500 Beach Cruiser at 2012 SEMA

Fiat 500 Beach Cruiser at 2012 SEMA

Fiat 500 Beach Cruiser at Fiat 500 Beach Cruiser at 2012 SEMA

Chrysler is obviously going to pay a lot of attention to the Fiat 500 at this year’s SEMA show, but we didn’t expect this one to be honest. The 500 Beach Cruiser, as its name suggests, is a surfer’s wet dream. The car features teak woodwork on the slats of the roof rack, on which they have fitted a surfboard painted to match the body in matte grey.

Modifications made to the body are really extreme, and include old school-style fender flares that cover aluminum Mopar prototype wheels, red rims with satin and brushed center caps, brushed finish on the door handles, mirrors and Mopar fascia accents, including the front chin spoiler, and Mopar roof rack surfboard carrier. It also gets tinted headlights and rear decklid.

The interior is less crazy, but still gets satin brushed finish trims, teak woodwork floor slats, as well as red-and-white “beach towel” seat inserts, plus an extended shofter with white ball on the top. Chrysler says it’s fun with a capital ‘F’.

They haven’t forgot the performance either. The Beach Cruiser comes with a Mopar exhaust and Mopar cold-air intake system, plus a strut bar for improved handling. But the coolest feature of them all should be the hula girl figurine, placed front and center on the dash!

(Founder / Chief Editor / Journalist) – Arman is the original founder of Motorward.com, which he kept until August 2009. Currently Arman is our chief editor and is held responsible for a large part of the news we publish.