/Urban Ram Pickup at 2012 SEMA

Urban Ram Pickup at 2012 SEMA

Urban Ram at Urban Ram Pickup at 2012 SEMA

The Ram Brand also gets its share of SEMA show with this car, the Urban Ram. This heavily tricked-out 2013 Ram 1500 pickup truck comes loaded with new and amazing features, chief among which a 392 HEMI engine under the bonnet. This is no ordinary 392 either. Mopar has been busy tweaking it a bit.

So the V8 engine gets a Mopar cold-air intake and Mopar performance dual exhaust with chrome tips. To restrain this scary monster, they’ve also fitted it with Mopar performance handling kit and SRT rotors and brake calipers.

Visual treatment has been less successful if we’re honest. The Urban Ram gets Modern Blue paint scheme accented with a “Mopar” blue stripe, reminiscent of the limited-edition Mopar ’11 Charger, and a Mopar logo emblazoned on the rear side panel on the driver’s side, plus a set of 22-inch R/T wheels painted hyperblack.

Other modifications include a fiberglass tonneau cover in body color, and a bed rug, bed ambient light kit and Mopar design badge.

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