Chevrolet and Disney are working on a new car-based attraction for the Walt Disney World Resort. the ‘Test Track’ is a “multi-sensory virtual experience in automotive design,” according to Chevy, giving the visitors an inside look at the actual automotive design process.
To make it more interesting for the kids the Test Track has a very fancy and futuristic design; the result of collaboration between Chevrolet and Disney best designers, a program that started 18 months ago. It is more than just amusing people Chevy is after here. They say this program can inspire the next generation of automotive designers.
Chevrolet puts some of its concept cars on display at the Test Track, as part of the interactive displays they are offering to persuade the guests to try and design their own unique car throughout the experience, which consists of three parts:
- First, guests will have the opportunity to design their own vehicle – car, truck or crossover – with some helpful hints from the Chevrolet designers built into the process. “Designing a successful vehicle requires some careful thought about how to balance capability, efficiency, responsiveness and power – some of the key elements that Chevrolet designers must consider with every new vehicle they imagine,” said Mylenek.
- Next, they will have the chance to test drive their vehicle design, through the ride, on track surfaces that simulate the actual vehicle validation process that Chevrolet engineers use to ensure every new vehicle meets the highest performance standards. Each guest’s vehicle design will be evaluated and scored based on how well their design balanced the core attributes.
- Finally, guests have the opportunity to race their vehicle over changing terrain and extreme conditions on a digital driving table, produce and share a TV commercial starring their custom vehicle and pose for action shots in front of their design.