Japanese luxury car maker Infiniti announced its plans to officially enter the Brazilian market from the third quarter of 2014. They will open exclusive showrooms in Sao Paulo and Rio de Janeiro, and offer a range of sedans and crossover models.

Infiniti is a luxury brand for Nissan and it was conceived to make high-end cars for the American market. But a few years ago they realized the cars they are making are too good to be restricted to just one market. So they initiated a global expansion program. Infinit is now available in Europe, as well as Singapore, Chile, Dominican Republic, South Africa and Australia. Next year it will launch in Hong Kong as well.

Following Rio and Sao Paulo, additional outlets are planned for the states of Santa Catarina and Paraná within three years. Infiniti’s Brazilian centers are designed according to the IREDI concept (Infiniti Retail Environment Design Initiative), offering a great shopping experience in a nice and relaxing environment.

Infiniti will launch in Brazil initially offering the FX and JX crossovers, and a soon to be revealed sports sedan.