In a special celebration with over 300 guests McLaren officially opened its first showroom in Geneva, Switzerland. It is the second McLaren showroom in the country, after McLaren Zurich, and the seventeenth outlet in Europe. Looks like McLaren’s global expansion plan is working well.

At the opening ceremony the guests witnessed unveiling of 12C (which has unofficially dropped the MP4 from its name) and recently launched 12C Spider, as well as the 12C GT3 racer. In addition to this, and completing the vehicle display, was an example of the podium finishing McLaren-Mercedes MP4-21 Formula 1 car from the 2006 season.

McLaren’s dealer in Geneva is a British luxury car specialist, Autobritt Grand-Pré SA. The showroom is located at Rue du Grand-Pré 2, in the Swiss French region.