Ford announced the addition of its MyFord Touch infotainment system to the list of available options for the new Ford Fiesta. Powered by Microsoft’s SYNC system, MyFord package offers a comprehensive range of in-car connectivity technology features.

With a 6.5-inch LCD touch screen as the command center, the system gives you access to a simplified Bluetoothphone pairing, natural voice recognition with improved accuracy, and simplified navigation controls. Compared to the conventional infotainment systems, Ford’s system is tweaked to the last detail to be easier to use and to live with.

Since its introduction in 2008, more than 5 million cars and trucks have been sold with SYNC MyFord system.

“Technology features are important to all of our customers including small car buyers, and MyFord Touch continues to drive up purchase consideration of our vehicles,” says Michelle Moody, Ford cross-vehicle marketing manager. “MyFord Touch is appealing to customers, as it consistently ranks among the top 10 purchase considerations with new owners. We’re excited to bring it to the small car segment, where it will really help Fiesta stand out from the crowd.”