Celebrating debut of the F-type sports car in America, Jaguar has made a short feature film in collaboration with Ridley Scott Associates. Called ‘Desire’, it is a sort of elaborate promo video for the Jaguar F-Type, starring Emmy award winner Damian Lewis. Music is provided y F-Type’s ambassador and Brit award winner Lana Del Rey. Judging by this teaser video, it is going to be a good watch.

http://www.youtube.com/watch?v=ee0an77JcWA

Lana Del Rey has written an exclusive track named ‘Burning Desire’ for this film. The F-Type is worthy of all these efforts. With it Jaguar is going back to its roots, the glorious days of the E-Type.

To be filmed in the Chilean desert at the beginning of December, Desire will be released in early 2013.