/Fiat Launches “Motherhood” Ringtone

Fiat Launches “Motherhood” Ringtone

Fiat launches Motherhood ringtone 545x305 at Fiat Launches Motherhood Ringtone

Following the success of their Motherhood commercial for the 500L, Fiat is now launching a mobile phone ringtone version of its rap song. Now, they are obviously squeezing it, but in their defense, the ad is too brilliant to just let go like that.

The Motherhood tells you why the new Fiat 500L is a good family car in a fun and amusing way, featuring a stylish young mum rapping about the reality of life with young children. You can watch the music video, which has already racked up 2.6 million views on YouTube, below. The song is now available as a downloadable tune for MP3 players and mobiles.

To download the ringtone for free visit Fiat’s web page.

“The response to the rap video has been incredible, and there’s no sign of it subsiding yet,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK. “People are continuing to view the viral, interest in the new Fiat 500L has grown, and now we are being asked for the music.

“We are very happy with the way The Motherhood has caught customers’ and fans’ imagination and are delighted to make the ringtone available. I hope it continues to give hard-working mothers the lift they deserve.”

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