For the fifth consecutive year Hyundai is the exclusive automotive sponsor of the Oscars TV broadcast on ABC channel. On this occasion they’ve come up with three new Oscar-themed spots to be aired during the ceremony, boasting the brand’s expanding lineup with focus on Equus, Genesis and Elantra. The ads are narrated by Oscar-winning Jeff Bridge, and try to connect Hyundai cars with films and the movie industry.
Here’s the main three commercials. There will be four more highlighting Sonata Hybrid, Sonata Turbo, Santa Feand Azera.
“Equus the Trailer” highlights Equus’ premium luxury features and outstanding performance and refinement. The spot mimics an action movie trailer, featuring Equus as the main character and the film’s hero. The familiar deep baritone of the voice-over actor takes the audience through the 30-second trailer, citing “critics” calling the Equus “Colossal,” “Epic” and “Astoundingly Powerful.”
“Paparazzi” plays on another movie-star theme as paparazzi cameras frantically try to capture one of Hyundai’s big stars, the Genesis, as it races down the road.
“Elevator Pitch” uses the concept of pitching a big idea to a movie producer – with the big idea being the award-winning Elantra. The spot highlights Elantra’s heated front and rear seats, Bluetooth enabled features and exceptional horsepower numbers.