Fiat is known to make strange and sometimes controversial commercials, especially for the 500 models. But this ad for the new 500e electric car, called “Crosswalk,” is too weird, even by Fiat’s standards. Is this car so special that it turns ordinary people into… well, hit the jump and see for yourself.

http://www.youtube.com/watch?v=ADIk7DVHBM8

The Fiat 500e is priced at $32,500, which includes a $700 destination charge. However, eligible California residents may be able to purchase the 500e for as low as $20,500, after federal credits, state incentives and FIAT rebates are included. The 500e will be offered to California residents at launch with a $199 a month/$999 due at signing lease for 36 months.