/Hyundai Brings “Fluidic Sculpture in Motion” to Milan

Hyundai Brings “Fluidic Sculpture in Motion” to Milan

Fluidic Sculpture in Motion 1 600x400 at Hyundai Brings Fluidic Sculpture in Motion to Milan

Showing the strength of their design team, Hyundai attended the Milan Design Week show, bringing the “Fluidic Sculpture in Motion”. It is a dynamic light sculpture inspired by the brand’s design language, and it seems like the perfect thing for high-end night clubs!

Unveiled in the Art Point Room at the Temporary Museum for New Design in Milan, the installation is accompanied by a special mix of performance art, music and dance created by the famous German choreographer Nikeata Thompson.

Occupying 1,000 square metres, the light sculture is made up of 12,000 translucent spheres, acting collectively as a screen, surrounded by eight high-powered lasers and suspended over a pool of water. It even uses a special 3D scanning system that registers body warmth, allowing visitors to explore and manipulate the installationby usingtheir gestures to createcurves and shapes. That is pretty cool.

“Through our participation in Milan Design Week, we hope to share the concept behind fluidic sculpture with our customers in an innovative form. In the future, we will continue to seek unique ways of introducing Hyundai’s signature design DNA to a wider audience,” said Suk-Geun Oh, Executive Vice President of Hyundai Motor Company and head of Design Centre.

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