As promised, Jaguar today released the official F-Type short film they’ve been teasing for the past few months. Starring Golden Globe & Emmy Award winning actor, Damian Lewis, Jordi Mollà and Shannyn Sossamon, and directed by Adam Smith, from Ridley Scott Associates, ‘Desire’ features music by award-winning singer-songwriter, and Jaguar ambassador, Lana Del Rey who wrote an exclusive track called ‘Burning Desire’ for the film.
Give it a spin:
http://www.youtube.com/watch?v=Trlv9UdIheM
Adam Smith, Director of Desire, Ridley Scott Associates commented:
“We were hugely excited when Jaguar approached us to work on this film, and with such a fantastic cast. For us, Sundance London is the perfect setting to screen ‘Desire’ to a global audience. “Working with Damian, Shannyn and Jordi has genuinely been a privilege. To see actors of that calibre at work and to watch them contribute massively to the development of their own characters really brought them to life, which has all together made this an incredible film to be a part of.”
Ian Armstrong, Global Marketing Communications Director, Jaguar, said:
“Jaguar is synonymous with some iconic moments in cinematic history, and we’re excited about reigniting this powerful combination through a British-led, world class artistic project. We believe, alongside Ridley Scott Associates, that we have a visionary and outstanding quality filmic product, which is a great platform for our most important product launch in 50 years – the F-TYPE Jaguar.”
On her collaboration with Jaguar, Lana Del Ray said:
“Film has always been so precious to me and I’m so proud to be a part of what Jaguar have envisioned for their new car with Damian Lewis. Making art means making tough decisions. I do believe you create your own life path and that you will be rewarded for following your passions – and sticking to it. It’s just good to know now, with people like Jaguar and working with them, that I’m not the only one out there with such strident, creative beliefs.”
