/Mazda’s KODO Design Language Showcased at Milan Design Week

Mazda’s KODO Design Language Showcased at Milan Design Week

Mazda KODO 1 600x459 at Mazdas KODO Design Language Showcased at Milan Design Week

Just like Hyundai who created a sick light show to celebrate their fluidic sculpture design at the Milan Design Week, Mazda came up with a couple of artistic stuff to showcase the prowess of their new and highly acclaimed KODO – Soul of Motion philosophy.

So far KODO has proved to be the right choice, spawning a couple of great looking car like the CX-5 and the new Mazda6, which recently won a Red Dot Award for its design. At the Milanese event they utilized this language to create a provocative piece of furniture: the KODO Chair.

This chair is deigned to reflect KODO’s core value, which is soul of motion. That is why this stationary object exudes motion, according to Mazda. The main KODO-derived feature of the chair is the “ready-to-pounce, forward-leaning stance conveying the sudden release of pent-up energy.”

The KODO chair was unveiled at the Mazda Con-Temporary Space (MACS), a special venue set up by Mazda in Milan’s fashionable Zona Tortona district for the company’s design week festivities.

“Mazda is addressing a broader world at Milan Design Week.  We’re here to share our creative vision, expand our horizons, and be inspired in such a stimulating environment and, I hope, we will inspire others,” says Maeda, who was in charge of KODO’s development.  “We believe the approach we’ve taken with the new KODO Chair could influence our future car designs.  Our attitude is to accept any challenge if we believe we can create something unique.  This is the way to develop a Mazda vehicle.”

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