Looks like Mazda is onto something with its new KODO design language, as whatever it’s spawn so far has been praised for its looks. The latest accolade they win is a Red Dot Design Award for the new Mazda6. 37-head jury of independent design experts picked the 6 as this year’s winner of the coveted award.
In explaining what KODO – Soul of Motion design philosophy is all about Mazda gets a bit carried away, saying that it is “inspired by the explosive release of energy observed in animals or athletes springing into motion.” The fact of the matter is, Mazda6 is simply beautiful. It doesn’t have to try too hard to please the eyes. It’s just there. There’s nothing special about it, but there is also nothing wrong with it.
That’s what beauty is. Take Megan Fox for example. She is not particularly sexy and beautiful, but everything is where its supposed to be. And that’s why you just love to look at her!
“We were aiming with the new Mazda6 to awaken the observer’s senses and turn heads with an uncompromising balance and proportion that instantly makes one want to get in the car and drive,” says Peter Birtwhistle, chief designer at Mazda’s European R&D Centre. “The red dot award for product design is a very prestigious testimony to what we have achieved at Mazda with the bold expressions personified by KODO.”