The members of Fiat/Chrysler group have pretty much locked down the car scene on the sixth installment of the Fast and Furious 6. AS we get closer to the opening of the movie on May 24, they begin to cash in on the hype. First Alfa Romeo released its FF-themed ads, and now Dodge and SRT have come up with a TV spot inspired by the action-packed film.
SRT muscle cars are what the film’s hero Dominic (Dom) Toretto – played by Vin Diesel – like to drive. In the FF6 he uses a 2012 Dodge Challenger SRT8 as well as a 2012 Dodge Charger SRT8 and a vintage 1969 Dodge Daytona. For the chase scenes SRT supplied 10 Dodge Charger SRT8 vehicles powered by stock 6.4-liter HEMI V-8 engines.
The partnership between Chrysler and Universal Pictures goes beyond just a couple of commercials, and also includes events, gaming, social media and merchandising. This is a win-win situation for all. Both companies benefit from the campaign financially; it guarantees production of more Fast and Furious films; the car ads will be more entertaining; and the fans see more of their favorite car movie.
http://www.youtube.com/watch?v=lXOv-_Qz4aw
About the commercial: The 30-second spot continues the 2013 Dodge Dart “How to” advertising theme; this time “infusing” the Dodge Dart with high-octane, smash-and-flash ‘Fast & Furious 6’ footage to create the fastest, most furious Dodge Dart yet. With stars of the film, the action-packed racing and the new, powerful Dodge Dart engine, viewers will be inspired to drive like they’ve never driven before.
