Infiniti started out as Nissan’s luxury brand for the American market. but as the global demand for luxury cars increased, they decided to expand the business and explore new markets. So Middle East, Europe and China have became Infiniti’s main focus now. In fact they just opened their first ever showroom in Hong Kong as a gateway to China. Infiniti’s global HQ is also located in this city.
The Infiniti Gallery in Hong Kong is located in the heart of the commercial district and features “an ultra-modern, luxurious and sophisticated environment” for the customers. It will showcase vehicles from Infiniti’s premium model line-up, and also offers customer care services.
The showroom was opened during a special event by Johan de Nysschen, President of Infiniti Motor Company Ltd., and Donald Yip, Chief Executive Officer of Dah Chong Hong Holdings Limited, Infiniti’s local automotive dealership partner in Hong Kong. Local model and actress Jennifer Tse also made a guest appearance, posing with Infinit’s cherished concept car, the Essence, which was the main display along with the FIA Formula One World Championship Constructors’ trophy of the Infiniti Red Bull Racing team.