Since their global launch in 2010, McLaren Automotive has been constantly extending and reinforcing its worldwide network of dealers and representatives. Now in September 2013 they announced a major leap forward by officially launching in China, one of the biggest markets for super expensive luxury sports car which is McLaren’s specialty.
Prior to the launch, they have been busy appointing the retailers in major cities of Shanghai, Beijing, Chengdu and Guangzhou. They will be offering the British manufacturer’s entire range, including the 12C, 12C Spider and McLaren P1, plus their bespoke and personalization programs.
McLaren looks at China as a major opportunity to increase its sales number. They expect the Asia Pacific region to account for one third of global sales for McLaren, with China contributing a growing number of orders. In accordance with the growth plan, McLaren set itself an ambitious target from the outset, to launch a new model or derivative every year from launch. They’ve kept that promise so far, but it’ll be getting harder and harder, which is why they need the cash to come in fast.
Ron Dennis, Chairman of McLaren Group and McLaren Automotive said: “Today, I am very proud to be able to represent McLaren as we mark the formation of McLaren China. In recent decades, McLaren has grown to become a world class, highly innovative technology company that is never afraid to challenge convention. This approach has been applied to all our road cars, which utilise cutting edge technologies to deliver inspirational performance, coupled with high levels of efficiency. China is one of the most exciting and dynamic markets in the world where we will make every effort to be well received. Our entry into China is an important day for McLaren and represents a significant milestone in the development of the company.”