British luxury car maker Rolls-Royce revealed a new ‘Bespoke’ version of the Phantom Coupe, called the Chicane. It is apparently the brainchild of Rolls-Royce Motor Cars Dubai Brand Manager, Mohammed EL-Arishy, who thought of this name while looking at the pictures of Goodwood circuit. Good thing he didn’t call it the Phantom Paddock then.
So, special features. Rolls-Royce Phantom Coupe Chicane incorporates design cues and materials that evoke Goodwood’s rich motor sport history. There is coloured wheels matching the main exterior paint finish; bonnet and windscreen surround finished in a matte black; and for the first in a Roller, carbon fiber trim pieces instead of the traditional woodwork. Another exquisite detail is the chequered flag motif stitching to the seats echoed on the exterior with a matching Bespoke coachline.
This car serves as an example of what Rolls-Royce bespoke department, which signs off more than 90 percent of the cars sold, is capable of achieving if provided with the right amount of cash. But they have limits as to how far they can go with customer demands. If what he requests is against the brand’s core values, they will reject the idea.
“Customers often task us with designing cars themed around a particularly passion or interest. The customer leads the creative process, working in collaboration with us to create a highly personal, one-off masterpiece. As Bespoke designers we take great satisfaction in turning these dreams into reality,” said Gavin Hartley, Bespoke Design Manager.