/GOOD DESIGN Award for 2014 Hyundai Santa Fe

GOOD DESIGN Award for 2014 Hyundai Santa Fe

santa fe good design 600x400 at GOOD DESIGN Award for 2014 Hyundai Santa Fe

Hyundai knew they struck gold with the Fluidic Sculpture and so they stuck with it, only tweaking the recipe in every new generation of their cars. Judging by the number of awards their designs keep winning, that is definitely the right thing to do. The latest design accolade won by a Hyundai model is a GOOD DESIGN award given to the new Santa Fe.

The 2014 Hyundai Santa Fe features an evolution of the Fluidic Sculpture design language known as the Storm Edge. Hyundai says they’ve named it this because it resembles the strong and dynamic images created by nature during the formation of a storm. Sounds fair, given how different, and better, the new model looks compared to the old one. It is as if the old one was hit by a storm and this is what it turned into.

The new Santa Fe is undoubtedly one of the best-looking cars in its segment and the GOOD DESIGN award that it won serves as a proof. For 2013, the GOOD DESIGN Awards were judged in Chicago by an international jury of design professionals, architects, experts and cultural leaders. It is the oldest and the most prestigious architecture and design Awards Program organized worldwide, and honors both products and industry leaders in design and manufacturing that have chartered new directions and pushed the envelope for competitive products in the world marketplace.

“Hyundai prides itself on pushing the envelope in regards to style and design,” said Chris Chapman, chief designer, Hyundai Design Center. “With the 2013 Santa Fe, we wanted the vehicle to be a functional, mobile sculpture and receiving the 2013 GOOD DESIGN Award for transportation acknowledges this design achievement.”

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