Following the introduction of the Mopar Garage, a sort of aftermarket shop for Chrysler Group vehicles, at last year’s Detroit Motor Show, this year the car maker is going to add a new feature to it called the Mopar Custom Shop. It allows on the spot customization and personalization of Chrysler cars during the purchase process.
Visitors to Mopar’s 5,500-square-foot display at NAIAS can use a number of tablets pre-programmed with an augmented reality application designed to give consumers a virtual look at customizing a Ram 1500 truck. It showcases the capabilities of Mopar’s custom expert and their massive range of accessories and features – adding nearly 1,500 new items annually – with anything from electronic tracking systems, in-vehicle wireless charging, racing stripes, and bed-liners to Mopar performance parts.
The best thing about Mopar Custom Shop program is that it gives customer the peace of mind that all the parts and accessories are factory approved and factory installed. A vehicle going through the Mopar Custom Shop also is covered by the original warranty and included in the Monroney label, giving the consumer the added advantage of having their customization included in the financing package.
Mopar Custom Shop at NAIAS 2014 will also feature a number of Moparized cars, including the Mopar ’14 Dodge Challenger, SRT Viper, Fiat 500L Thalassa, Jeep Wrangler Recon, Jeep Cherokee Trail Carver and Ram 3500 Dually CASE Work Truck.
