In about 10 days a new Godzilla movie will hit the silver screens across America. Created by Warner Bros. and Legendary Pictures based on the old Japanese tale of a radioactive monster, it doesn’t take a genius to guess the plot, but they promise mind-blowing special effects. Fiat decided there is an opportunity here to ride the movie’s hype and use it to their advantage.
So they hired the same team that created the creature visual effects for the upcoming feature film, and had them make a Fiat 500L Godzilla TV spot. Just like the movie, it doesn’t make sense at all – apparently Godzilla only eats Fiat 500, but not the 500L because it’s too big – but the effect are quite cool and make the thing watchable.
“As one of the year’s most-anticipated films prepares to hit movie screens, we want to think big like the Fiat 500L, and what’s bigger than ‘Godzilla,’” said Olivier Francois, Chief Marketing Officer – Chrysler Group LLC and Fiat Group Automobiles Head of Fiat Brand. “There’s no escaping that whether appetites run for a sporty Fiat 500C, the small-but-wicked Abarth or the four-door Fiat 500L, there is a FIAT for every taste.”