An all-new version of the Honda Civic Type R is gearing up for its European debut in early 2015 as the company launches an ‘R-rated’ campaign to promote it. Don’t worry, there is nothing kinky about this thing. It’s just a play on words.

The new model is said to be the “most extreme Type R yet,” born from Honda’s racing spirit. It features a proper aero kit and a high-performance engine with at least 280 horsepower, complemented with track-spec suspension and braking system. See if they’ve managed to convey any of that in this promo video:

https://www.youtube.com/watch?v=i2KNFWW-PV4

Honda Civic Type R is one of the most respected cars in the hot hatch segment. The previous generation, however, didn’t really live up to the expectations. But things are looking good for the 2015 model.

Emily Samways, Business Director for Karmarama comments: “This new campaign is something of a diversion from Honda in tone, but that’s what the Type R badge commands. Just the name of the launch film says it all about the impact this landmark car will have when it arrives early next year.”