Sponsoring the Vans US Open of Surfing for the second year, Fiat decided to mark the occasion with a 500L Vans edition one-off concept. The car is inspired in design by Vans shoes and has a beach and surfing theme about it.
Fiat 500L Vans Concept features on the outside a Vans inspired paint job with white, blue, black, and the brand’s checkered pattern used on the roof. Four distinctive fog lights in the front bumper, jacked up suspension, and a roof rack hint at the car’s intended role as an ultimate surfer’s ride. Inside the cabin the car features waffle sole tread pattern and vibrant Vans stickers.
Fiat 500L Vans will be accompanied by surfer Brianna Cope who will sign autographs for fans at the event.
“Last year’s Vans US Open of Surfing gave us the opportunity to be a part of an event that matches the spirit and playfulness of the FIAT brand,” said Jason Stoicevich, Head of FIAT Brand North America. “As we continue to launch new products, including the all-new automatic Fiat 500 Abarth, the US Open of Surfing remains a great platform to showcase the depth of our portfolio and interact with the young audience attending this event.”