The latest British celebrity Land Rover is hiring to promote their products is adventurer and TV personality Bear Grylls. He joins a long list of celebrity Land Rover ambassadors, including Victoria Beckham, Ranulph Fiennes, and Zara Anne Elizabeth Phillips.
Bear Grylls is a fitting character to be the face of Land Rover products. Like the cars, he likes to go places no one dares to go. And just like the cars he rarely gets stumped. Grylls, who enjoys a global audience of about 1.2 billion viewers, will play an integral part in the global launch of the New Discovery Sport, which will be revealed to the world on 3rd September.
On his appointment, Bear Grylls said: “I’ve used Land Rover vehicles throughout my life, during my military career, on countless expeditions and then while filming, from deserts and jungles to the highest mountains. They always deliver a rugged reliability that you can always count on when the chips are down in hostile environments.
“Land Rover is all about adventure, and adventure has always been in my DNA. For the toughest challenges, a Land Rover is always my vehicle of choice, which is why I’m so proud to be associated with the brand.”